Internet sensation El 3ama has gained national fame and appraise by making satirical videos in which he comments on the absurdity of Lebanese society. El 3ama’s videos are funny and insightful, tackling controversial issues like corruption and injustice. Yet, he remains hopeful for change as he inspires viewers to take action and not let themselves be fooled.
And since at Sikasok, we share El3ama’s vision to inspire people to create change, it felt natural to collaborate with him. We designed three pairs of socks with El3ama, one of which is Deer El3ama, a Sikasok meant to grant wishes. It was released in December 2018 ans used as a platform for El 3ama to grant wishes for 5 of his followers.
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